“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”
- Steve Jobs, Co-Founder, Chairman and CEO, Apple
Those were the words that ran through Paul Miller’s head as he lay in his hospital bed... trying to breath through the pain of his shattered collarbone.
At 53 years old - working 12 hour days to keep his restaurant from going under - Paul knew this injury meant his business was done for…
And with his wife and 3 children to support… and barely enough savings to keep the lights on... Paul’s world was quickly spiraling out of control…
Yet little did he know - Paul was just months away from creating a stable income that eclipsed what he’d made with his restaurant...
...more than enough to close “The Gap” and provide lasting financial security, quality of life, and a legacy for his family.
And in the next few pages, you’ll discover exactly how you can do the same.
From the desk of Ryan Moran, Investor, Business Coach, CEO of Capitalism.com
On a crisp evening in April 2016, Paul Miller suffered an injury that would change the course of his life.
It happened when he was playing kickball with his son’s Cub Scout troop…
Caught up in the fun of the game, Paul made a diving catch – and landed just right so that he completely shattered his collarbone.
Another parent had to drive him to the ER… and he cried like a baby the whole way.
NOT because of the pain… Paul was a former Marine and had experienced much worse in his 53 trips around the sun…
No, this man’s tears came from his fear for the future of his family.
“I thought that the whole “3 store restaurant” thing was going to be my retirement… everything I had was wrapped up in the restaurants, so I was trying to save my last bit of investment. I had an 11 year old, a 16 year old, and a son who’d just graduated high school… so everything was riding on me.”
You see, at the time of his injury, Paul owned a FAILING restaurant franchise.
Over the past 2 decades, he’d invested over $2 Million into the business and put in countless hours of his own blood, sweat, and tears to keep the – and yet it was dying, no matter what he tried.
He’d already closed two of his three locations, fired his general manager, and was working 12 hour days just to keep the lights on…
So when he got injured and had no choice but to stop physically working on the business – he knew its days were numbered.
With 4 months until his restaurant was foreclosed on, Paul knew he had to find a way to make ends meet…
He’d been an entrepreneur his entire adult life, having bought into the franchise decades ago…
But now, he was getting older and he was injured to boot - his plans for retirement popped like a bubble, and the way he’d always done things was off the table.
So he decided to go all in with the “Plan B” he’d been thinking about:
Start an online business.
See, shortly before his injury Paul had started educating himself about alternative ways to create a second income stream to ease the financial pressure... though he hadn’t yet taken action on what he’d learned.
Now though, his family’s future was on the line - and Paul knew it was Do or Die…
You see, at the time of his injury, Paul owned a FAILING restaurant franchise.
Over the past 2 decades, he’d invested over $2 Million into the business and put in countless hours of his own blood, sweat, and tears to keep the – and yet it was dying, no matter what he tried.
He’d already closed two of his three locations, fired his general manager, and was working 12 hour days just to keep the lights on…
So when he got injured and had no choice but to stop physically working on the business – he knew its days were numbered.
So he went all in and implemented one of the lowest barrier of entry option for building an online business:
Selling high quality, white-label physical products.
At first, he had mixed success…
He had the idea to sell paper popcorn bags to people who might want them for small events and didn’t want to order 1000 at a time...
According to a 2017 article by CNBC , The Top 5 Lowest Barrier Of Entry Industries To Start A Business In Are…
1. Healthcare
2. Marijuana
3. E-commerce
4. Tech
5. Home and Building Maintenance
...so unless you’re excited about being a live-n caregiver, pot farmer, programmer, or janitor - you can probably guess which is our favorite!
So he bought them in bulk and spent hours on end repackaging them by hand with his kids - and selling them in packs of 100.
Sure enough, he started making regular sales… until other people started stealing his idea.
Paul wasn’t too upset though. He knew reselling little popcorn bags was only a “trial run” - and he was only getting started with this “online business” thing.
Sometimes your first idea won’t be the best one, but it can lead to your multi-million dollar business!
You see, Paul’s popcorn bag hustle had only really incorporated two of The 4 Pillars of Business (which I’ll explain in-depth in just a moment)...
But his next attempt was a whole different story.
White-Label Product:
a Product produced by one company that other companies rebrand and market themselves.
Again, Paul followed to the “Zero To A Million” Process for building a physical products brand…
For his second run at it, Paul decided to try selling sleep headphones.
He’d owned a pair himself years before and had enjoyed them for listening to podcasts and audiobooks before bed, but they’d broken fairly early on...
So he found a manufacturer who produced a superior product… he got a custom label designed… and BINGO!
CozyPhones were born.
Right out of the gate, Paul knew he had a winner…
He’d found a quality niche Product that didn’t have a lot of competition in the marketplace, and people were responding.
“Chase the vision, not the money; the money will end up following you.”
–Tony Hsieh, Zappos CEO
Sales picked up… the tension eased… the fear retreated…
And Paul knew he and his family were going to be okay.
What Paul didn’t expect...
...was that his “Plan B” for keeping his family afloat would end up replacing his restaurant income - in just 4 months!
Gone were the 12 hours work days... Gone was the struggle of barely keeping his head above water… Gone was lead weight of fear in his gut, and feeling his financial future was out of his control...
“I found a manufacturer and ordered a small quantity of headphones. Again, I followed all the Principles and I had success with that very small quantity. So I went on again using the [4 Pillars] ...and when my time was up with the restaurant, I was able to go full time and make a living and support my family strictly off Amazon.”
-Paul Miller
Replaced instead by a “job” that...
...and maybe best of all - that require him to work a fraction of the hours he used to, WHENEVER and WHEREVER he wants.
The worst thing that could have happened to me is if I HADN’T broken my collar bone, and hadn’t started this business.
Through hard work, perseverance, and following a proven system, Paul found a way out of financial desperation...
And yet at the same time, millions of hard-working Americans are watching their expenses rise as they sink deeper and deeper into debt each year...
Many are one “collarbone accident” away from dire financial straits… and most don’t have a “Plan B” to get them through...
The feeling of helplessness that Paul experienced after his injury is becoming all too familiar.
Every year for the past 50 years, the cost of Housing, College Tuition, Food Prices, Gas, and all our other expenses have been rising all across the board…
Yet (adjusted for inflation) average wages have been staying more or less the same.
Americans are living hand-to-mouth, spending more than 50% of each paycheck just to keep the lights on, so to speak…
Let alone being able to invest in their future, or being able to provide the life experiences for them and their families that they wish they could.
And with a nation-wide average of just $8,863 in our savings account - getting laid off is a disaster that many people are barely able to survive…
Yet at the same time, each year THOUSANDS of normal people are pulling themselves up by the bootstraps - escaping the desperate plight of the average working American…
...and instead, building a life of Financial Freedom for themselves and their families - while doing work that inspires them, and creating more, better-paying jobs for others.
In short, they are no longer content to wait for change… they understand it’s their responsibility to create change.
By now, you might be thinking this sounds a little too good to be true. I get it.
But consider this...
As these examples prove, despite the ever widening gap, you really can rewrite your future. And fortunately, like these people and others you’re about to meet, you can start small.
After all, Sir Richard Branson, founder of more than 60 companies in 35 countries employing 71,000 people under the Virgin brand reminds us...
A big business starts small.
The real question is how does one go from starting small to making it big?
What makes these entrepreneurs different from all the “wannabes” who try and FAIL to build a business that actually helps them realize their dreams?
It isn’t a native intelligence or talent or dedication… It isn’t that some people want success others don’t…
Quite simply, it comes down to something I discovered the hard way:
In the next few pages, you’re going to discover exactly what The 4 Pillars are, and how YOU too can leverage them to create a winning business that allows you to close “The Gap” and secure your family’s financial future for generations to come.
I’ve even seen some folks use The 4 Pillars to pull themselves out of poverty and ultimately start making more money “working for themselves” than they ever did at a regular job, like Paul Miller...
...and that’s only the beginning.
Because once you have a Framework for integrating The 4 Pillars into your entrepreneurial endeavors… you will possess the “Master Key” for building a successful company in any industry…
Eight(ish) Billionaire Serial Entrepreneurs
...allowing you to finally build a company that provides you with the freedom of Time and Money you’ve always desired.
And in just a moment, I’m going to explain exactly how you can get access to such a Framework, free of charge… one that’s been proven MILLIONS of times over…
...but first, I need to tell you the rest of Paul’s story...
See, what I didn’t mention before is that Paul’s CozyPhones sales were far from their peak when he replaced his restaurant income...
The real turning point… was one day when Paul did a photo shoot for his CozyPhones, and the photographer put a pair on her daughter.
Inspiration struck like lightning, and Paul started looking into creating “kid friendly” designs of his CozyPhones - something that absolutely no one else was making.
He started sharing his kid-friendly CozyPhone models on Facebook, and parents started buying them for his kids…
And as more and more people shared it and talked about his unique Product, the more the sales picked up.
Sometimes your first idea won’t be the best one, but it can lead to your multi-million dollar business!
Before long, Paul was selling $10,000 per month online - and it didn’t stop there…
Pretty soon, sales picked up to $20,000 per month… Then $50,000 per month…
And it just kept growing, until he was forced to build out a team to take care of the day-to-day responsibilities…
Just 12 months after “hitting rock bottom” - Paul had grown his little “Plan B” company to $1 Million per year...
Today, Paul sells more than $5 million per year of his CopyPhones.
His goal is to sell the company one day for millions of dollars, so that he can leave a legacy for his family for generations to come...
And he’s well on his way to making it happen!
What made his CozyPhones a multi-million-per-year success?
How was he able to start to build this business with almost no capital to invest, and replace his income within 4 months?
In short - Paul built CozyPhones on The 4 Pillars of Business.
And as I mentioned earlier, that’s my story too.
I discovered The "4 P’s" the hard way... through trial and error, and just a little bit of luck...
And after testing and dialing a Protocol for building a business around them (which I’ll explain in just a moment)…
...so I can help my friends and students apply "The 4 Pillars" and reap the rewards.
Because once you understand these 4 key principles… you will be able to see the market strengths, weaknesses, opportunities, and threats from every side imaginable...
...and you’ll have the ability to succeed in any business imaginable.
That’s right...
ANY business.
ANY economy.
ANY size.
ANY industry.
Look at any successful business in any industry selling any product or service and you’ll find The 4 Pillars present…
Miss any one of the 4 in your business and you’ll struggle at best - and fall flat on your face at worst.
By now, you’re surely wondering just what the heck ARE these “4 Pillars of Business”?
Well, here they are:
(Note: these are not listed in any particular order. They ALL must be understood and applied if you want to be successful.)
Follow a Proven Plan.
Implement Repeatable Processes.
Offer Quality Product(s) Around a Trustworthy Brand.
Find happy People who buy over and over again.
Now that you’re aware of them, you’re sure to start seeing their presence in every successful business you can think of.
Build your business around those 4 principles and you’re on your way to lasting financial success and personal fulfillment.
...and in just a moment I'll let you in on how you can get my complete “4 Pillars” business training for FREE...
But first, let’s take a look at...
Take Paul’s CozyPhones for example…
Right on the bat, he had the first 2 P’s locked in with the Plan and Processes that I laid out for him…
Then, he found a Product that he knew there was a demand for - simply because HE was a fan of Sleep Headphones before he ever considered selling them...
So he took the found the best version of the Product he possibly could, and built a brand around it that people resonated with.
But the REAL game-changer that set Paul apart from the other sleep headphone companies, and allowed CozyPhones to become a $400k per month BEHEMOTH…
Was the People that Paul specifically designed his products for:
Kids! (Or more accurately, their parents 😉 )
See, once Paul came up with the idea of making kid-friendly headphones, he subtly shifted the focus of his marketing - and drastically shifted the style of products he was producing.
“One of my neighbors is a special ed teacher and she mentioned these might be great for her kids. So I gave her a few to try out in the classroom, and the kids LOVED them. [...] There are kids that can’t participate in some school activities because they can’t wear regular headphones or earbuds… but the problems that we solve go WAY beyond special needs.”
-Paul Miller
The Plan and the Processes for the company were already in place…
...but once he started selling these new Products, designed for a very specific audience of People, his business absolutely EXPLODED.
And with the incredibly low barrier of entry of starting an online business, Paul was able to make it happen with a tiny fraction of the money out of pocket that he’d invested in his FAILED brick and mortar business.
Today, anyone can promote products on the internet…
For example, here’s a story about one of my friends, Moiz, who started his “4 Pillars” business with $500 and sold for over $90 million… and he started by using free internet advertising…
In 2015, Moiz Ali was a 31-year-old living in San Francisco…
In San Francisco, people are all about healthy living, so a lot of people buy natural deodorant.
The only problem was that the popular brands didn’t work very well.
Moiz thought about developing his own, but since there are SO many deodorants available, he thought it would NEVER gain traction in the marketplace...
I mean, doesn’t the world have enough deodorant options?
But he decided to follow his gut and test it out.
Lots of people make their own homemade deodorant, so he invested a few hundred dollars to pay someone to make the Product.
Then, he posted about his product online to “test it out.”
People LOVE to read about new products, so talking about yours can be the “spark” that you need to start a fire! In fact, if you invest $500 into developing your product, and you are willing to “test” your idea, then you can get started.
Lots of People saw his post and said that they wanted a natural deodorant, so they started talking about Moiz’s idea.
Using the business Plan and Processes that our Cap.com entrepreneur community helped him install, Moiz started selling it in small batches as the orders came in (he had to make that $500 go as far as possible!).
But soon, the orders started coming in faster…
12 Small Brands That Went Viral:
Social media started to talk about his Product…
News channels started asking him to talk about his “Native Deodorant” brand...
And friends started recommending it to one another…
One thing led to another…
Then just TWO years after starting his company with an idea and only $500, Moiz got a phone call.
It was from a company called Unilever - a multi-BILLION-dollar company with the kind of resources and reach a solo entrepreneur can only dream of.
They owned some of the big deodorant companies, and they could see there was a real market for natural deodorant.
But instead of developing their own product and trying to put Moiz out of business...
That’s right... a 31-year-old “non-techy entrepreneur” sold his company for $100 million WITHOUT raising a bunch of money or “inventing” a thing.
Today, you can find Native Deodorant in Target and online.
Now, Moiz is worth a hundred million dollars… all from one simple idea that he aligned with the The 4 Pillars.
Ok, I know results like this are NOT typical. But then again, who strives to be typical?
And here's the thing...
The same principles that made Moiz successful allowed my friend Jeremiah to completely change his family’s future...
I LOVE Jeremiah's story. It speaks to that entrepreneur just waiting to be unleashed in so many of us.
I met Jeremiah when he was just 17 years old.
He did not have an idea, so he asked me, “What Product should I sell?”
After I guided him through a few exercises, Jeremiah decided to sell products to runners.
Jeremiah worked diligently to listen to the People he wanted to market to…
Which resulted in more sales, reviews, and a growing base of people who actually enjoyed buying from him.
Soon Jeremiah started releasing additional products to his customers…
That started a small snowball that continued to grow over the next couple of years.
Then, after a lot of trial and error… and with a little help from our community to develop a Plan and a few Processes…
Jeremiah built a multi-million dollar company.
At 21 years old, Jeremiah sold his business to an investor for a cool $4 million.
He created a financial reality for himself and his family that his parents had only ever dreamed of.
Average Age Ranges of First Time Entrepreneurs:
...Clearly, you don’t need to be a “spring chicken” who grew up on technology like Jeremiah in order to build a 4 Pillars business!
If he invests that money well, he’ll never have to work another day in his life...
A business based on the same The 4 Pillars that will be even bigger than the first!
And his parents were so inspired they started their own brand - a brand now doing 7 figures per year in the relationship niche...
and they're just getting started.
Now, these case studies probably sound "too good to be true"...
Jeremiah, Moiz, and Paul came from very different backgrounds…
They sell very different Products to very different people… Still, they did have one thing in common:
They started without knowing a thing about how to develop and sell a product online.
In other words, they were no further along than you probably are right now.
The only difference is - and the thing that’s allowed them, and hundreds of my students achieve massive financial success…
Is the fact that they followed a Time-Tested and PROVEN Plan and Process for building a 4 Pillars Business.
They followed my protocol for building a brand and selecting quality Products…
And they followed my “Hero’s Journey” method for identifying the People they could best serve (and market to) with those Products in order to create the maximum value and profit.
Without The 4 Pillars and the system I’ve created for implementing them - it’s likely that none of these entrepreneurs would have achieved the level of success and financial abundance that they have.
(They’ve all told me as much, so I feel okay about making that brag here 😉 )
Their product ideas might have been LOST FOREVER…
…but instead, they’re successful businesses, making a difference in the world, and millions of dollars doing something they LOVE.
And it’s not just my friends and students who are experiencing this kind of success - just take a look at some of these solo-entrepreneurs-turned-business-tycoons who are experiencing the same kind of success...
There’s the story of Bobby Edwards, a 41-year-old from Utah… who struggled with digestive issues.
He created a cheap piece of plastic that fit around the toilet and helped people, well, go to the bathroom.
He was literally laughed out of the room… but he laughed all the way to the bank.
His “Squatty Potty” currently sells more than than $20 million per year of his “crappy” idea (sorry, pun totally intended)
Consider Rick Hopper, who made have had the simplest idea of them all…
Rick developed a holder for your eyeglasses. Anyone could have developed that idea, right?
Simple as it may be, it went on to sell more than $27 million…
Sara Blakely was 27 when she got so fed up with pantyhose that rolled up under her clothes, that she decided to create her own hosiery line...
She developed a new kind of leggings that many investors thought was silly.
It was a simple idea… a type of pantyhose that won’t bunch up under your clothes.
She called her product “Spanx.”
Many people laughed at the idea… until she became one of the youngest female billionaires ever.
These stories are just a few examples out of hundreds I could share that applied The 4 Pillars - because virtually EVERY successful business was started with at least one of them in place, and added the rest soon after.
From seasoned entrepreneurs… to “newbies” just starting their first business... to celebrities starting “side ventures”...
...once you learn how to how to build a business on the foundation of the 4 Pillars, success is all but guaranteed.
And today, I want to give you the opportunity to make The 4 Pillars work for YOU -
...so that you too can build a SUCCESSFUL business, close The Gap, and finally experience the Freedom and Security you’ve desired since you were old enough to worry about money.
By now, you may be wondering how you could go from where you are to having a brand worth millions of dollars - especially if you're completely overwhelmed with where to start right now.
It would be easy to think you needed venture funding or a deep-pocketed corporation to back you.
Fact is, you don’t.
I started my first brand with $600... Moiz started his with $500...
You can round up $500-2,000 as easily as applying for a new credit card, taking out a PayPal loan, selling some unused crap lying around your house, doing tasks on TaskRabbit, or even walking dogs on Rover
...and I’ve helped thousands of others build companies from nothing – sometimes starting with just a few hundred or thousand dollars.
So I say with complete confidence that if you’re fully committed to making it happen, you CAN.
MANY of my students have added hundreds or thousands of dollars to their monthly income…
And many more have added tens of thousands.
A few have even sold businesses for $4 million, $9 million, $19 million… even one student who sold for more than $30 million…
However - I know for folks in some situations, investing even a few hundred dollars over the course of 3-6 months is a stretch - even if they have a tried and true system to follow from $0 to $10k per month or more...
Which is why my team and I here at Capitalism.com are prepared to put $5,000 of our own money behind YOUR business venture.
I’ll explain this opportunity in just a moment… but first I want to get one thing straight...
5 MAJOR Businesses That Started On A Shoestring Budget:
Now, before you roll your eyes or get too excited - I want to make it explicitly clear that the results I’ve shared above are indeed uncommon…
...but not that uncommon.
The truth is: following the “4 P” framework (which I’ll introduce in a second) is guaranteed to work for you…
...as long as you’re 1000% COMMITTED to MAKING it work.
Your success in business - and any area of life, for that matter - is entirely dependent on your Effort, your Tenacity with Implementation, and your Attention to Detail.
The entrepreneur’s path is not for the faint of heart.
Building a successful business is NOT a “side project” or “hobby” you screw around with in your spare time.
It’s Night Construction… your other full-time job…
Your #1 PRIORITY to which you devote yourself to wholeheartedly when there’s no one around to interfere.
Following the “4 Pillars Protocol” WORKS - if YOU do the work and power through the highs and the lows.
Along the way, you’re most likely going to experience setbacks and outright failures (like Paul’s popcorn bag venture, or the time when a competitor got all his product listings pulled on Black Friday and cost him tens of thousands)...
More than likely, you’ll end up flushing a significant amount of money down the tube as you learn how to apply The 4 Pillars...
You’ll experience frustration, anxiety, and disappointment...
There will be moments where you think, “maybe I’m not cut out for this entrepreneur thing,” or “why the heck did I listen to that Ryan Daniel Moran kook?”...
You might even earn yourself some extra gray hairs along the way...
...and yet, despite all the risks and challenges - I can promise you this:
The proof is in the pudding. I’ve made millions and millions of dollars following this protocol…
I’ve seen it help more of my students and other entrepreneurs than I can count to create stable, lasting financial security...
And I know it will work for you too - as long as you’re willing to put in the effort.
So before you read any further, I want you to take a moment and check in with yourself:
Are you TRULY committed to taking full RESPONSIBILITY for your financial destiny - despite how scary or challenging it might be at first?
Are you WILLING to follow the Plan I lay out for you - no matter the cost in energy and resources it requires you to invest along the way - until you get RESULTS?
Do you have the COURAGE to take the road less travelled and go ALL IN as an entrepreneur - no matter what your friends, family, peers, and co-workers might say about it?
If you answered “no” to any of the above… that’s perfectly fine.
Your future is yours to decide, and the Entrepreneur’s Path isn’t for everyone, so you might as well close this tab and forget you ever saw this article.
If, however, your answer to the questions above is “YES” - then I want you to read the following statement OUT LOUD:
“I am fully committed to building a successful business and taking control of my financial future, no matter what anyone else says, and no matter what obstacles may stand in my way.”
...say it out loud. Feel it resonate as your TRUTH. Because if you take me up on the opportunity I’m about to present to you - there’s no going back.
You see, I’ve created an in-depth training program to walk you step-by-step through implementing The 4 Pillars…
Introducing…
The Proven Step-By-Step Process
For Entrepreneurial Success
Look - I would like nothing better than to be able to come to your town and work with you personally to launch your business and take it to $1 Million…
But there’s simply no way I could do that for each and every up-and-coming entrepreneur who wants to learn from me.
So I’ve developed a very specific training program, designed to guide you every step of the way through building a “4 Pillars” business.
This training is the culmination of everything I’ve learned in 14 years and many hundreds of thousands of dollars invested in my own businesses…
I’ve carefully tested and PROVEN the efficacy of each and every step of the Process, and know for a FACT that it will work for you.
And, to minimize the risk involved in getting started - I’m going to give you an opportunity to get the entire program 100% free of charge...
"I realistically see growth to $10 million per year but I think there's so many different avenues for growth, I don't see a limit there. There are so many different angles to build our audience, I don't have a limit."
-Roxelle Cho, MDB Student
That's right, I'm going to GIVE you access to the Million Dollar Brands training that walks you through the exact Process my friends used to launch and build businesses that have allowed us to close “The Gap” and completely free ourselves from the status quo...
And in some cases, make more money than our entire family ever has - combined.
This is the training for people who want to know what I know and want to do what I've done.
… for people who want to build a real business with real Products...
… for people who want to build something that can be SOLD for real “cash in the bank” money (not just create an income stream that shackles you to your computer 18 hours a day while you pray “they” don’t change their algorithm… again).
... for people who understand freedom is a series of choices based on Proven Principles, not a career path or trendy business hack.
I'm prepared to GIVE you the same training I walk all my $60k-per-year mastermind members, $10k-per-weekend workshop attendees, and 7-figure+ partners through…
...the same training I use to take a failing business and turn it into a money making machine - without needing me around to run it.
Yes, you read that correctly.
... you get my most important, most foundational, timeless principles based business training FOR FREE...
...if you’re willing to do just a little bit of work on your end.
